
Introduction:
In today’s fast-paced e-commerce environment, personalization is no longer optional—it’s a necessity for driving customer engagement and revenue. One of the top 10 global fashion e-commerce companies partnered with Texple to transform its legacy recommendation engine that failed to adapt to user intent in real time.
Texple implemented an AI-driven solution leveraging Amazon Titan Multimodal Embeddings via AWS Bedrock, delivering personalized, context-aware recommendations that improved the customer experience and core business metrics.
Requirements:
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Create a responsive recommendation engine that understands both textual and visual product attributes
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Adapt suggestions based on real-time user behavior and intent shifts
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Enable users to discover products via both text and image inputs
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Improve user engagement and reduce cart abandonment
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Integrate seamlessly with the client’s existing AWS infrastructure
Challenges:
The client’s existing product recommendation system relied on traditional filtering techniques and simple logic, resulting in a static, one-size-fits-all experience that was no longer sufficient for modern user expectations.
Key limitations included:
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Lack of personalization: Recommendations were based on general categories with little variation across users
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Inability to understand visual or textual context: No comprehension of detailed product attributes
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No dynamic updates: In-session preference changes weren’t reflected in real time
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Weak discovery experience: Complex or multi-attribute queries returned poor results
These limitations led to lower engagement, higher bounce rates, and reduced customer retention.
Solution:
Texple built a next-generation product recommendation engine using Amazon Titan Multimodal Embeddings hosted on AWS Bedrock. The system integrated real-time behavioral data, natural language understanding, and image recognition to power intelligent product discovery.
Architecture
Approach
Step 1: Multimodal Product Understanding
Texple used Amazon Titan to generate embeddings for each product by processing:
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Product descriptions
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Product images
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Structured metadata
This enabled the system to suggest products based on deeper features such as color, texture, and design, rather than only by category.
Step 2: Real-Time Behavioral Personalization
The AI engine monitored user activity—clicks, searches, time spent on product pages, and cart behavior—and adjusted recommendations in real time. For example, if a user shifted from browsing leather boots to hiking shoes, the recommendations adapted accordingly.
Step 3: Enhanced Search and Visual Discovery
The platform supported both keyword and image-based searches. Users could upload photos or enter specific queries like “red memory foam running shoes,” and receive accurate matches based on both visual and textual cues.
Step 4: Personalized Homepages and Targeted Promotions
Texple implemented AI-driven homepage modules that changed dynamically based on:
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Browsing and shopping history
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Abandoned cart contents
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Preferred product categories
Services Implemented
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Amazon Bedrock for serverless deployment of foundation models
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Amazon Titan Multimodal Embeddings for image and text processing
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Amazon S3 for storing product metadata and session logs
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Amazon CloudWatch for performance monitoring
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AWS Lambda and API Gateway for real-time API-driven personalization
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Optional integration with Amazon Personalize for collaborative filtering
Benefits Achieved
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40% increase in conversion rates due to smarter recommendations
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60% faster product discovery via improved search experiences
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35% higher customer retention through engaging, personalized interfaces
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50% more interaction with visual search tools
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24% growth in average order value (AOV)
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Noticeable decrease in cart abandonment driven by timely deal prompts
Conclusion
Texple’s AI-powered personalization solution, backed by Amazon Titan and AWS Bedrock, enabled the client to significantly modernize its e-commerce experience. The unified recommendation engine, combining multimodal understanding with behavioral insights, delivered meaningful results: higher conversions, better retention, and a more satisfying customer journey.
If your organization is ready to scale intelligent personalization with enterprise-grade AI, Texple is the partner to make it happen.